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Ali Brown – How to Leverage the Power of a Virtual Team

As a member of Ali Brown’s Silver Mastermind group, I attended the monthly teleconference tonight.  Great topic – virtual team building secrets!  Ali acknowledged while it’s fun doing everything yourself when starting your business, this just isn’t sustainable as your business grows and as you need your business to grow.  You just can’t make money doing everything yourself because you are not using your time optimally. “You’ll get what you’ve always gotten if you keep doing things the same way”.  If you are considering expanding your business or are already overloaded, then a virtual team may be the solution you and your business need.  Here are a few points to consider:

The first step is to identify your needs and write them down.  Understand where you are devoting your time, decide what only you can do and delegate the rest.  If you need to follow-up with clients after events, but never get around to doing that it is costing you sales.  Instead of repeating lost opportunities, create a process for following up with clients (like add business cards to Outlook, send an e-mail, invite to a seminar, send a postcard, touch base by phone) and hand that over to your virtual assistant to do for you.  Following up with 25 strong contacts after an event might cost 2 hours of service time, but could generate thousands of dollars – or more –  in sales.  How many people have piles of business cards sitting on their desks that aren’t followed through with?

The next step is to hire the right virtual assistant.  The basic thing to keep in mind is you get what you pay for.  As a virtual assistant, I think it’s perfectly fine for people to use the services of students or even outsource to India – for certain things like side projects.  For anything that is core to your business and core to your success you need to invest in quality help.  I would never trust a student, someone less experienced or someone overseas with my business bookkeeping.  I need to make sure the person performing the job is up to the task, reliable and is someone I can trust.  Also, make sure you are paying what that individual is worth.  If someone undervalues their skills, they may not stick around very long.  I have heard of someone who agreed to a job at a low rate and when she realized she undervalued herself and underestimated the project she got so nervous about it all she left that client in a lurch.  Paying people their fair value is just that – fair.  Both of you get what you need – quality services for the client and a fair rate for the assistant.

Moving forward with your virtual team: Set up the team you need to take you where you want to be.  Once you have identified your goals, make sure you bring on the expertise you need to reach them.  This could be one person or more depending on the skills and amount of time required.   A virtual team is a no-brainer investment in your business when you recognize the value they add.

Kind regards,



Assisting your success…virtually!


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