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Make Yourself a Rock Star in Your Niche Market!

Once you’ve crafted out the niche market for your business, you need a strong mindset and great vision in order to really make yourself stand out from the competition. Gene Simmons, lead singer of KISS, star of Family Jewels and long-time business investor emphasizes that every business owner needs clarity and vision. Clarity comes from having a multi-year business plan that lays out the strategy for achieving your vision. Traditionally, visionaries are the people who shake things up and make people following status quo feel uncomfortable. If you are a visionary, then having a strong mindset is key to keeping yourself going while others doubt your vision. The best you can do is continually self-promote and maintain a determined work ethic to carry you through to reach your goals and follow your vision.

Gene Simmons immigrated to the US from Israel when he was young and had to learn English and assimilate into the American culture when he arrived. Even at a young age he knew he had to speak like the locals and lose his foreign accent in order to be fully accepted and rise high in American society. He knows that to capture the hearts and minds of people you need to communicate with them at their level. This is particularly true in business where being successful is largely dependent on communicating effectively. In order to perpetuate power and influence in the marketplace you need to be fully in the game and talking the right talk.

Boundless ambition can take you far in your business and with your customers. By not letting yourself be second best, you give it all you’ve got and everyone wins. Your customers will obviously benefit from your stellar service and/or products, and you oust the competition by defining yourself as the rock star of your market!


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