Marketing Your Book to the Masses!

You took the time to sit down and write a book. Congratulations! Now comes the hard part – Marketing! If you published your book through a traditional publisher you are already one step ahead of the game, but don’t think you can leave the marketing to your publisher or even an agent. Readers today want a personal touch from writers, they want that connection. So as a writer, how do you make that connection with as many potential readers as possible?

If you want to find your readers, remember who your target audience is and find them. Blog with them, talk with them, connect with them, and advertise with them. Yes, this can take time. The benefits of doing this and truly connecting with your audience are astronomical. For every one person you connect with, they connect with 7 and so on down the line until your book becomes a best seller. (Of course if you’re a self published author this would be a good time to look for a publishing house to help with your newest fulfillment dilemma.)

So how do you reach your target audience? You ask. That is the hard part and most likely the best place for your assistant to take over. You’ll need to do the obvious, write about your book and its contents on your blog, email your current contacts, talk with your friends, colleagues, etc. After that you will actually have to search for your targets. Find writers associations that match your interests and your writings, find blogs that target your target audience, advertise where your market looks, get the word out and keep at it. Your momentum will drive sales, just as your ideas became the book.

If you think of the old adage “Keep your friends close, and your enemies closer” you will see the truth of it. Talking with other authors, even those who have books similar to your own, will give you a glimpse of where they are marketing and how. So they won’t come right out and say xyz blog gives me the highest sales. Neither would you. They will let on about whom their target market is, how they found them, how the stay connected with them.

Another group not to be missed is book clubs. These groups are full of people who read and moreover they love to read. Book clubs are always hungry for new books and the best part…they talk about those books. They talk with each other, they talk with their family, they talk to colleagues and friends, and well everyone they can find.

You can find out more tips on book marketing as well as defined marketing strategies in the 2008 SuperConference Notes. They are an invaluable resource!

Contact Champion Assistants when you decide it’s time to get help building your list and gaining more exposure for your business. Call (425)821-2936 or email info@championassistants.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: