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Considerations When Doing Business Internationally

If you are considering doing business abroad there are likely many questions running through your mind. What products sell well in that market? How do I market in other countries? Do I need a separate website? These are all very important questions, but the most important question has nothing to do with your business. Do you know and understand the culture in the country you wish to do business in? If you don’t, than you will need to start researching.

Human culture drives our every decision. From what we buy, what we eat, to how we interact with one another. Every aspect of our lives is centered by our cultural beliefs. For businesses this means adapting to each culture’s needs and desires. In order for a business to succeed internationally they must be flexible, ready for change, and well informed. It may be necessary to change how you do business in order to make doing business possible in some instances.
A culture is more than just its people. Culture, as defined by wikipedia, is generally referring to patterns of human activity and the symbolic structures that give such activities significance and importance. You will need to take into consideration the language, the environment, habits, and religion. All of these will factor into what products you offer and how you market those products. Different cultures have different buying triggers. By learning about the culture and what is expected, you will also cue into these triggers.

Know your competition. There are very few uncharted waters in the world of business these days, which makes it a lot easier to get where you want to go. By reviewing your competition and speaking with them, you will have a better idea of where to start without repeating their mistakes.

Another good idea is to talk with an international business adviser before taking that final step. An adviser can help you hone your ideas and plans so that they will be more effective in the market you wish to do business in. There are a number of government organization dedicated to trade advancement, and they are an invaluable free resource. These organization can connect you with trade representatives in intended countries of trade, provide statistics, and advise you based on your trade strategy.
What is some of the best advice you’ve been given about doing business internationally?
Best, Kristi


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