Selling in China, The Growing Trend!

International trade resource

International trade resource

According to the Boston Consulting Group there are “One Billion, Three Hundred Million Customers”. This is a market that so many businesses want to tap into. It is essential that businesses must learn how to target these consumers. There is a vast difference of income levels among these consumers, so this is something that must be understood. There is an economic boom that has been occurring for the past 25 years. There has been a squeeze on many of the Chinese’s budgets, so a company must offer products and services that are perceived as practical. This is not to say that they won’t look for products and services that may increase their status among their peers. This tends to happen more often in families that do not have a child. When selling in China, businesses must study the behaviors of their consumers to effectively target them. There are truly two segmented markets: consumers that are looking for low-cost valuable products and consumers that are searching for the premium products. There are many differences among the various areas in China. This means that consumer preferences and demographics are immensely different. So I say again that it is in any businesses best interest to thoroughly research their target market before selling in China. Many of these consumers are on the Internet.

A good source of information for delving into this venture is www.usccc.org/

Have you started selling in China? Are you thinking of selling in China? Let me know what your experiences were with this.

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