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Autoresponders: The missing link to customer service

 Autoresponders can be a very effective tool, but if they are not written well, they can give a potential customer a cold feeling. If someone sends you an e-mail, your autoresponder needs to do one thing very well; keep them interested. Hardly anyone will make a transaction on their first trip to your website, so this is important. This message doesn’t need to immediately make the sale, it just needs to make them want to come back and visit you again. Autoresponders need a compelling headline to grab the readers and make them want to keep reading. This will also cause the autoresponder message to stand out, increasing the likelihood that the potential customer will call back or visit your website again. Another tactic to improving your Autoresponders effectiveness is to use personal names. There are autoresponders that allow personal names to be used automatically. Obviously some information is needed for this to be possible and you will likely need to have already had some contact with the individual . Instead of the message of dear valued customer, it would read Dear John Smith. This has a strong psychological effect that can mean the difference between a repeat and a lost customer. This doesn’t need to be limited to just their names either. There are ways to note specific information like past services or sales that will really impress the potential customer. This will make them feel like they aren’t just being contacted by a machine. Giving your potential customers some comparison between your services and some other company’s services is another great way to make your autoresponder message stand out. If your company does something better than other companies, let people know about it. If you sell a product that is less expensive or better than another product, have that information right in the autoresponder message. Let them see a comparison between your company and your competition. This can be a powerful tool in gaining new customers.



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