Operating Strategies – Referrals

virtual_meetupReferrals are the best way to increase business with little to no expense. Referrals are about networking with other people, other businesses. Make a connection, allow these businesses and people to know who you are, what you do and why you do it. Allow them to work for you so you can focus on making more connections.

You know your products or services are intended for a specific audience, find where that audience hangs out or live and find a way to work with other businesses that cater to that crowd. Don’t be afraid to talk with businesses marketing to the same market. What you do may compliment what they do and so referrals back and forth will be forthcoming. Don’t ignore competitors as a source of referrals. Often we view similar businesses as competitors, when we should focus on what is unique about our own business and view our competitors as partners in our success. Competitors spur us to do better, and we can also pass along referrals when things unique to them/us come along.

Even your past customers can be a source of referrals. Word of mouth referrals are wonderful because they come from someone who has used your services and obviously liked that service enough to recommend it to someone else. In cases where a former customer refers new business to you, it is a good idea to send a Thank you to that customer for their support. Maintaining a connection with past customers not only makes them feel special, it makes them want to be repeat customers. We don’t do business with people who are rude, belittle us, or make us feel poorly. We do business with people we know, like and trust. Build that trust and you build a solid referral network in the process.

The next article will focus on expanding your market. I hope it will inspire you to consider the possibilities!
Kristi

Advertisements

One Response

  1. I agree – thank you notes are a great (and easy) way to help cement good connections. I do this with not only clients, but any really good contacts I have at a given business.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: