The Benefits of Giving

gift_givingAny successful business owner will tell you that hands down the #1 way to bring in prospective customers is through marketing. What they might not tell you is what that marketing includes. Oh sure, the standard media announcements, articles, sales pages and what not. But what else? What made them stand out from the crowd? The answer, surprising or not, is in the freebie.

What is a freebie? In general a freebie is something for nothing. A freebie in a marketing sense is a little something that entices prospective customers to buy. But freebies aren’t just for prospective customers. Wouldn’t you love to get something for nothing? Especially if it comes from someone you have done business with before? After all, if you purchased from them don’t you trust them? (Bad experiences aside for a moment)

Customers new and old want to feel special and wanted and the holidays are a great time for this. Think of the possibilities. With so many holidays so close together your only option is to either close up and hide or reach out and share. There are many ways to reach out, but the simplest and most meaningful is with an incentive.

There are many ways to share an incentive with your customers just as there are many different types of incentives to choose from. Incentives such as seasonal sales, special item promotions, special seasonal rates and more are simple to implement and will mean the world to you customers. The key to an effective incentive is communication. Did you stay touch with your customers before, during and after their purchases? If you did, great! Send them a holiday card with your incentive mentioned. If you didn’t, well what can we say about lost opportunities?

Making your customers feel special doesn’t have to cost you money. In fact, it should make you money. One of the simplest things you as a business owner can do to reach out to your customer base is to send them a seasonal newsletter. Include links to new products or a special discount only those receiving that letter can get. Also, include something of value to them. Since we’re talking newsletters, that something of value will likely be information. Whatever it is you specialize in, whatever it was that drew those individuals to you in the first place can and should be built on. Share with them something new that will help them this season. The results might surprise you.

There are so many ways to connect with people over the holidays. Don’t let another opportunity pass you by.

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