How to Sell Like a Rock Star

Heather Nelson and Gene Simmons of KISS and Family JewelsWhat is it that makes rock stars different from musicians who can’t sell a CD? You might answer that it’s talent, but the real difference is “presence“, a pull that makes people want to stop and listen. It’s also what we hope occurs when someone reads about our products, but if we haven’t learned to sell like rock stars, that’s probably not happening.

Let’s look at some ways we can make our ads grab the customer’s attention. As we do, we’ll also look at some things we should all avoid in marketing.

For example, if people are clicking off your website to avoid being put in a coma, it’s time to revamp your copy. It’s a lot like listening to someone sing a great song in a monotone. It may have a great message, but who’s going to stay to listen?

Look at your current website copy and ask yourself, “What can I say about my products that will make people want to know more?” Acknowledge first what your customers really need. If you’re trying to sell to a demographic with no real need for your product, you’re in the same boat as a rock star selling tickets to country music fans.

If you’ve done your market research, you’re probably selling to the right crowd, so state their need then follow with your solution. For example, “Air Conditioner Running Day and Night? Our Insulation Seals Your House Up Tight!” Awfully trite, I admit, but do you think people reading the ad know what the product will do?

It holds their attention by stating a need and offering a solution. For as long as it takes to read the ad, it’s center stage in their focus. Compare that to, “Buy Our Insulation. It’s Got an R30 Factor and It’s Relatively Inexpensive.” Snoring yet? Advertising doesn’t have to scream the message, but it at least must keep the reader awake.

Going back to musicians; some singers become great without being brash. That’s because what they have to say is so enticing. Their songs create an emotional reaction the first time we hear them. Does your marketing do that, or is it full of distracting filler?

Especially online, we only have a few seconds before the reader’s attention span has moved to the next frame. Test your copy on your own senses. If there’s no reaction from any of the five, you’ve just put your audience to sleep!

Here’s one more tip for marketing with rock star attitude. Let it carry the weight of celebrity! How many times have you purchased something because someone famous recommended it? An endorsement from someone your customers recognize will go a long way to making a sale.

If your sales aren’t where they should be, consider what I’ve said. Project a rock star image in every aspect of your marketing. That’s when you’ll really start to get their attention.

4 Quick Ways to Make Money Selling Online

Champion Assistants services for online salesI have often been asked: “What is the quickest way to make money selling online?”

This is such a hard question to answer because it depends on each person’s ability, financial back up and knowledge.  What I can do here is list some of the ways that do make money fairly quickly once it is up and running.   What a solopreneur would need to do is look at how long it would take them to get a particular business opportunity making money.

INTERNET MARKETING

  • Selling products online from your own blog site or website
  • Selling affiliate products (other people’s products for commission)
  • Promoting a service that you are going to run, like a consultancy business

With products you may choose to buy them or make your own.  There are so many choices in this field.  It is important to choose something that you like doing so that you can keep your motivation up because as a solopreneur you are it.  You have to keep yourself motivated.

SELLING ON EBAY

Some people selling on Ebay are making thousands of dollars a week.  There is a system that works and it would probably be a good idea to buy into that or research how these people are doing so well when others are making nothing.

PROVIDE WRITING SERVICES

Many people write for a living.  With the popularity of the internet there are thousands, if not millions of people who do not have either the ability or time to write for the internet, but really need to.  Very good money can be made from writing for the internet if you make it a full-time job.  There are writing sites like Elance, Guru and others where a writer can earn money.

SELL PHOTOS ONLINE TO PHOTO WEBSITES

Because of the growth in promoting online, site owners are always looking for Public Domain Photos.  What you do here is take photos and upload them to the photo sites and they pay you a commission on each photo that is downloaded by a buyer on the site.  This is quite a good way to get passive income coming in because once it is set up you can just leave it there.  For example, a site that uses these photos is http://www.isistockphoto.com

The Benefits of Giving

gift_givingAny successful business owner will tell you that hands down the #1 way to bring in prospective customers is through marketing. What they might not tell you is what that marketing includes. Oh sure, the standard media announcements, articles, sales pages and what not. But what else? What made them stand out from the crowd? The answer, surprising or not, is in the freebie.

What is a freebie? In general a freebie is something for nothing. A freebie in a marketing sense is a little something that entices prospective customers to buy. But freebies aren’t just for prospective customers. Wouldn’t you love to get something for nothing? Especially if it comes from someone you have done business with before? After all, if you purchased from them don’t you trust them? (Bad experiences aside for a moment)

Customers new and old want to feel special and wanted and the holidays are a great time for this. Think of the possibilities. With so many holidays so close together your only option is to either close up and hide or reach out and share. There are many ways to reach out, but the simplest and most meaningful is with an incentive.

There are many ways to share an incentive with your customers just as there are many different types of incentives to choose from. Incentives such as seasonal sales, special item promotions, special seasonal rates and more are simple to implement and will mean the world to you customers. The key to an effective incentive is communication. Did you stay touch with your customers before, during and after their purchases? If you did, great! Send them a holiday card with your incentive mentioned. If you didn’t, well what can we say about lost opportunities?

Making your customers feel special doesn’t have to cost you money. In fact, it should make you money. One of the simplest things you as a business owner can do to reach out to your customer base is to send them a seasonal newsletter. Include links to new products or a special discount only those receiving that letter can get. Also, include something of value to them. Since we’re talking newsletters, that something of value will likely be information. Whatever it is you specialize in, whatever it was that drew those individuals to you in the first place can and should be built on. Share with them something new that will help them this season. The results might surprise you.

There are so many ways to connect with people over the holidays. Don’t let another opportunity pass you by.

Operating Strategies – The Human Connection

Champion Assistants Business NegotiationThe last tip I will share with you for overcoming any economy is to focus. Know where your company is going, what your goals are and how you plan to reach them. Never forget your customers, but reward them again and again. Always keep in mind that business is more than a word, it’s an emotional connection. Every sale is someone saying, yes I like this product/service and it is up to you to maintain a connection with that someone. Letting these connections in on your goals through promotions or incentives is a great way to make them feel special and desire to do business with you again. Keep the customers you have, find a way to reach the customers you want and above all stay true to your core business.

As human beings we are driven by a need to connect with each other. In business this is referred to as the Know, Like, Trust connection. In essence we do business with the people and companies we know, the products/services we like, and we trust that those businesses, products, and/or services will be as good as advertised. If the trust link is broken, it is extremely difficult to re-earn that trust. The only advise I will give in this area is to be honest in your dealing and truthful in your advertising. Give your clients as much information about the products/services as you can so they know what they are getting into from the start.

I hope the information you have learned in this series of articles assists you in creating a lean, economically sound strategy for your business.

Kristi

Operating Strategies – Expanding Your Market

Champion Assistant Virtual Business Team

Champion Assistant Virtual Business Team

The first three articles in this series spoke about your current business practices and ways to increase their productivity. Now we are going to change gears a bit and ponder a bit on expanding as a way to increase your potential. Yes, even in a time of recession there are ways to expand your reach and your business. Considering a new market is a good way to refine how you reach your current market as well as increase your pool of available customers. Expanding does not have to mean spreading yourself thin or revamping your entire company ideal. In fact it should be more about refining that ideal and finding other avenues to accomplish your goals.

Do you sell overseas? Have you thought about it? It doesn’t take much to market to an international market, but it does take planning. Consider contacting some of the expat communities around the globe. Even if you don’t market all out, this is a great base to make aware of your offerings. Expats living in foreign language countries still buy in their mother language and often want products that are familiar to them. You don’t need to translate everything in order to deal internationally. You just have to know the rules. Be aware of customs fees and regulations before you begin to market yourself abroad. Customs fees vary by country, but it makes sense to look into that and if the barrier to export is low, take advantage of the opportunity!

If you don’t want to expand internationally, consider what other markets in your area might have an interest in your products or services. Talk with online and offline communities to get their reactions and ideas. Expanding interest in your products/services does take effort and research. Before making any changes do your homework and talk with other business owners catering to the markets you are considering expanding into. Use their knowledge to decide what avenue is best for your company.

The last article in this series will be on the human connection and how it affects your business and how you reach your goals.

Kristi

Operating Strategies – Referrals

virtual_meetupReferrals are the best way to increase business with little to no expense. Referrals are about networking with other people, other businesses. Make a connection, allow these businesses and people to know who you are, what you do and why you do it. Allow them to work for you so you can focus on making more connections.

You know your products or services are intended for a specific audience, find where that audience hangs out or live and find a way to work with other businesses that cater to that crowd. Don’t be afraid to talk with businesses marketing to the same market. What you do may compliment what they do and so referrals back and forth will be forthcoming. Don’t ignore competitors as a source of referrals. Often we view similar businesses as competitors, when we should focus on what is unique about our own business and view our competitors as partners in our success. Competitors spur us to do better, and we can also pass along referrals when things unique to them/us come along.

Even your past customers can be a source of referrals. Word of mouth referrals are wonderful because they come from someone who has used your services and obviously liked that service enough to recommend it to someone else. In cases where a former customer refers new business to you, it is a good idea to send a Thank you to that customer for their support. Maintaining a connection with past customers not only makes them feel special, it makes them want to be repeat customers. We don’t do business with people who are rude, belittle us, or make us feel poorly. We do business with people we know, like and trust. Build that trust and you build a solid referral network in the process.

The next article will focus on expanding your market. I hope it will inspire you to consider the possibilities!
Kristi

Operating Strategies – The Media Advantage

newsMedia is more than the local newspaper. It’s a network of information resources that every human being utilizes on a daily basis. Media is everywhere! Traditionally media was defined as belonging to the associated press, but in recent time the internet has changed that definition. Today, media refers to any and all information resources including blog posts, social networks, search engine front pages as well as the traditional TV, newspapers and magazines. Learning to use the media to your advantage is what will separate your company from your competition. Be-friend the press!

Champion Assistants sister company Holiday Assistant is booming after being voted ‘Best of the City’ by Seattle Metropolitan Magazine and getting front page press in several newspapers. Their reputation is soaring higher than ever and orders are flowing in. All this because they befriended the media! (for more information Holiday Assistants visit http://www.HolidayAssistants.com)

Make yourself known to the local press through press releases and other media opportunities. Let them know about the charity work you do, the unique services and products you offer and the ways you share those unique products/services with others. Be specific, be unique, and don’t be afraid to speak up. If your local community has an issue that you or your company might be able to solve, let them know. One of the best ways to get the media on your side is to share information. Offer to write a column for them on a topic their readers are interested in. Use your blog to keep others informed and don’t be afraid to share your knowledge. 

Another great place to share your knowledge and ideas are in social networks such as Facebook and Biznik. Connecting with likeminded business professionals can open doors to new markets and new media outlets. If you don’t let people know you’re here, you won’t be here for long.

Tomorrow we’ll look into referrals and how they can affect the flow of business!
Kristi