9 Tips for Navigating Web 2.0 Social Networking Sites

web2.0Web 2.0 is the terminology that is given to this social phenomenon on the internet, in particular Facebook, Twitter, UTube, My Space and it applies to many more social sites.  Everyone seems to have their favorites for various reasons.

One thing is for sure though, is the fact that any serious internet marketer needs to learn the skills to use these social sites to their best advantage.  When you first go on these sites you may think that they are a waste of time because you will see a lot of comments like: “Had a chicken salad for dinner”.

When you are going onto these sites for business purposes the approach needs to be quite different and the way you use the sites needs to be quick and efficient.  You do not have time to spend an hour on these sites just for interest sake.   It is a matter of getting in, networking your business and getting out and moving on to the next one.  The idea of social marketing for business is to create a broad presence around the internet sites.  As you learn the skills you will be able to link one to the other which will save time as well.

9 Tips to help you move around these sites are:facebook

  • Keep your comments relative to your business
  • Keep your comments positive
  • Look for friends that could be potential clients
  • Look for groups that could help grow your business
  • Have basic comments in word and copy and paste when adding friends or confirming friendships – have several as these sites like variety
  • Be on the sites consistently – 10 to 20 mins a day
  • Have a system so that you don’t waste time
  • Don’t go joining 10 sites then only work one – join one and make it work then go on to another
  • Make sure your profile is complete on each site
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How Have Business Networking and Communications Changed?

Business NetworkingOh, the good old days of doing business!  And I am not talking 20-30 years ago I am only talking 6-7 years ago.  There was always an expectation that business people would join business groups like Lions or Rotary to network with other business owners, but that necessity is changing rapidly.

In fact if you are relying on those networks for your business in 2009 you are almost considered ‘out of the loop’.  Business these days is conducted on the internet via social sites and emails.   Interesting that they call them social sites because people who join these sites for business are not  in many of cases, very social.  Often it is a matter of targeting specific clients or groups and building relationships for business purposes only.

It is a fact that even company meetings have changed.  More and more companies are changing to having meetings on the internet with attendees being anywhere from down the hallway to half way across the globe.

How is this affecting your business?  Are you losing that personal contact with staff or with your customers?  Obviously virtual business is infiltrating our systems more and more, but business owners need to be extremely careful that they do not lose touch with their clients.

One step that major companies have taken because of this factor is to improve their customer service divisions.  Even in only the last 2 years there has been a noticeable difference in customer service.