The Benefits of Giving

gift_givingAny successful business owner will tell you that hands down the #1 way to bring in prospective customers is through marketing. What they might not tell you is what that marketing includes. Oh sure, the standard media announcements, articles, sales pages and what not. But what else? What made them stand out from the crowd? The answer, surprising or not, is in the freebie.

What is a freebie? In general a freebie is something for nothing. A freebie in a marketing sense is a little something that entices prospective customers to buy. But freebies aren’t just for prospective customers. Wouldn’t you love to get something for nothing? Especially if it comes from someone you have done business with before? After all, if you purchased from them don’t you trust them? (Bad experiences aside for a moment)

Customers new and old want to feel special and wanted and the holidays are a great time for this. Think of the possibilities. With so many holidays so close together your only option is to either close up and hide or reach out and share. There are many ways to reach out, but the simplest and most meaningful is with an incentive.

There are many ways to share an incentive with your customers just as there are many different types of incentives to choose from. Incentives such as seasonal sales, special item promotions, special seasonal rates and more are simple to implement and will mean the world to you customers. The key to an effective incentive is communication. Did you stay touch with your customers before, during and after their purchases? If you did, great! Send them a holiday card with your incentive mentioned. If you didn’t, well what can we say about lost opportunities?

Making your customers feel special doesn’t have to cost you money. In fact, it should make you money. One of the simplest things you as a business owner can do to reach out to your customer base is to send them a seasonal newsletter. Include links to new products or a special discount only those receiving that letter can get. Also, include something of value to them. Since we’re talking newsletters, that something of value will likely be information. Whatever it is you specialize in, whatever it was that drew those individuals to you in the first place can and should be built on. Share with them something new that will help them this season. The results might surprise you.

There are so many ways to connect with people over the holidays. Don’t let another opportunity pass you by.

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5 Essential Questions To Help You Find Your Niche

Finding your niche is one of the hardest and most rewarding aspects of marketing. Your niche is the group of individuals that are interested in your products or services. This group is who you will target your marketing plans and future products to. Knowing your niche will save you time and money in almost every aspect of your business. From research and development to marketing and sales, your niche drives your business and can be a constant source of ideas for more products/services down the road. Before you can market to your niche, you first have to find it. Here are five basic questions to help you isolate your niche market.

1.What problem does your product/service solve? Knowing the answer to this question will help you find the individuals who will benefit most from your product.

2.Who has the problem that your product solves? If you are selling insoles, for example, think about all the people who complain about their feet – athletes, cashiers & salespeople, waitstaff, elderly, overweight, and so on.  Think about all the people who could benefit from your product.  Solve the pain of your target market and they will be your loyal fans (and customers!).

3.How old are the individuals who have this problem? This will help you isolate your Niche from everyone else. If you know how old the crowd is your trying to reach, you will know some of what they are interested in, what they do, how they travel, how the communicate.

4.Do the individuals in your niche share any traits? Are they sky divers, scuba divers, race car drivers…? The more you know about your niche the more targeted you can make your marketing efforts. Individuals with shared interested have common media sources. Magazines, blogs, websites, etc.

5.What makes your product different than your competitors? Use the answer as your marketing angle. This is the one fact (or multiple facts) that sets you apart from the rest.

Just as you didn’t copy your product from something already available, you don’t want to copy your marketing plan from everyone else. Be unique, be memorable and always be honest. For help putting a marketing plan together or for implementing a current marketing plan, contact Champion Assistants at 425.605.0205.

Best,

Kristi