What is it that makes rock stars different from musicians who can’t sell a CD? You might answer that it’s talent, but the real difference is “presence“, a pull that makes people want to stop and listen. It’s also what we hope occurs when someone reads about our products, but if we haven’t learned to sell like rock stars, that’s probably not happening.
Let’s look at some ways we can make our ads grab the customer’s attention. As we do, we’ll also look at some things we should all avoid in marketing.
For example, if people are clicking off your website to avoid being put in a coma, it’s time to revamp your copy. It’s a lot like listening to someone sing a great song in a monotone. It may have a great message, but who’s going to stay to listen?
Look at your current website copy and ask yourself, “What can I say about my products that will make people want to know more?” Acknowledge first what your customers really need. If you’re trying to sell to a demographic with no real need for your product, you’re in the same boat as a rock star selling tickets to country music fans.
If you’ve done your market research, you’re probably selling to the right crowd, so state their need then follow with your solution. For example, “Air Conditioner Running Day and Night? Our Insulation Seals Your House Up Tight!” Awfully trite, I admit, but do you think people reading the ad know what the product will do?
It holds their attention by stating a need and offering a solution. For as long as it takes to read the ad, it’s center stage in their focus. Compare that to, “Buy Our Insulation. It’s Got an R30 Factor and It’s Relatively Inexpensive.” Snoring yet? Advertising doesn’t have to scream the message, but it at least must keep the reader awake.
Going back to musicians; some singers become great without being brash. That’s because what they have to say is so enticing. Their songs create an emotional reaction the first time we hear them. Does your marketing do that, or is it full of distracting filler?
Especially online, we only have a few seconds before the reader’s attention span has moved to the next frame. Test your copy on your own senses. If there’s no reaction from any of the five, you’ve just put your audience to sleep!
Here’s one more tip for marketing with rock star attitude. Let it carry the weight of celebrity! How many times have you purchased something because someone famous recommended it? An endorsement from someone your customers recognize will go a long way to making a sale.
If your sales aren’t where they should be, consider what I’ve said. Project a rock star image in every aspect of your marketing. That’s when you’ll really start to get their attention.
Filed under: Sales Strategies, Sales tips | Leave a comment »
12 Reasons You NEED a Blog Now!
One thing that I can truly say here is that there is nothing on the internet that will do your business more good than having a quality blog site. If you do not have a blog site it should be your number one priority, even before you do a website for your company.
Google recognizes the strength of a blog site and these sites help you get high ranking in Google’s view.
For an easy blog site you can set one up in WordPress.com and initially it will do all you could ask for. There are so many benefits of having a blog site that I almost don’t know where to start so I am going to list many of them for you:
1. It is cheap way to promote your business, products and services – you can set these sites up and run them for free
2. You can send people to this site from anywhere else on the web, especially the social sites where you be connecting with people interested in your business
3. You can add up-to-date information
4. By adding to the site each day or at least 3 times a week you will have customers coming back for more information
5. You can give opinions on anything in your industry
6. You can interact with people as they make comments on your site
7. You can survey people to find out what they want
8. You can link this site to any other site or promotion that you have
9. It is more friendly than a website
10. You can link to other compatible sites and this is good for getting Google rankings
11. You can set up categories so that clients can easily find what they are looking for
12. You can add graphics to make it more interesting or use photos of business events
Be aware of the fact that if you want to sell on your site you would need to upgrade it to a paid site. You still need to keep your postings short and to the point to keep people’s interest.
Filed under: Blogs, Marketing tips, Online Social Networking | Tagged: 12 Reasons You NEED a Blog Now, benefits of having a blog site, blog customization, blog VA, blog virtual assistant, blog writer, blog writing, comments on your site, compatible sites, connecting with people, customers, customized blog, google rankings, photos of business events, products and services, promote services, promote your business, promote your products, promotion, quality blog site, Reasons You NEED a Blog, site promotion, social sites, survey people, Wordpress.com | Leave a comment »